Monday, October 10, 2011

consumerism is not an American invention

People work frenziedly, then spend frenziedly, in order to accumulate frenziedly. Sellers and producers advertise frenziedly. Credit is lent frenziedly (i.e. "revolving" credit). To complain about "consumerism" is generally to complain about these economic frenzies. Christianity emphasizes morals, people, and relationships, which puts it into conflict with consumerism's values of greed, inanimate objects, and exclusive ownership.

Maybe consumerism was "perfected" in the USA. The joint causes could be abundant resources and population, technological and financial ingenuity, relatively unhampered markets, and sufficiently competent oversight. Large roles are played by the most successful retailers, product-making corporations, mass media, investment funds. Undoubtedly the economy, consumerism, and culture have reshaped one another. For now, the strongest bastion of consumerism is right here.

It's too simplistic, however, to equate consumerism and American culture. People are born with grasping urges for novelty. They reach for anything that promises to please. No teaching or training is necessary. Consumerism has extended deep roots in some nations, yet it spreads and grows to others without much resistance. Culture always matters, but culture itself changes over time.

"Rich" observers marvel at the simple contentment of people who live in nations that have minimal economies and technology. But this appearance is misleading. All people can adapt to their economic surroundings. One constant across all times and places is that people notice and compare their wealth and/or status. Some learn to be happy despite the differences, but some don't. Beyond a minimum standard of food and clothing and shelter, people can be quite happy as long as they don't consider themselves poor...

The gap is one of scope and opportunity. When societies produce very few goods for the domestic market, and mechanization and communication are primitive, the economic stratification in the society seems to be smaller. Americans have the option to consume in countless ways, and they're encouraged to exercise that option. Once presented with similar levels of encouragements and options, why wouldn't the same hold true for those of any culture? Immigrants to the USA who achieve acceptable income tend to start consuming at comparable rates, although their consumption patterns vary. "Consumerism" is what a typical person naturally does with their discretionary income, i.e. the remainder after taxes and bills and necessities. Lesser amounts of discretionary income are the likelier explanation for less consumerism. The cause isn't American culture, it's human nature.

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